“Sponsorship promotes my business to people in the local area.”
Ruth Saeuberli, Balloons with a Twist, Lilydale

Yarra Valley FM 99.1 cannot run "commercials" because it is a licensed community broadcaster. Therefore, to earn revenue to cover our operating expenses, we offer "sponsorships" to local businesses announcing the goods and services that they provide. We are limited by legislation to a maximum of 5 minutes of sponsorship announcements per hour.

Community radio sponsorship is one of the most cost-effective promotional tools you can employ. For example, it can cost as little as $3 per 30 second announcement which will be broadcast to a target audience in excess of 300,000 people.

As a community broadcaster, Yarra Valley FM 99.1 attracts a wide audience who have a strong interest in their local community, including the Shire of Yarra Ranges, many local businesses & community organisations and individuals. So, in addition to promoting your local goods and services, sponsorship also supports a vital information service to the Yarra Valley and beyond.

Sponsorship announcements typically run for 30 to 60 seconds. Sponsorships are played in groups, at 15 to 20 minute intervals.

How to become a Sponsor

"I love supporting my local community, and sponsorship brings the local community to my door.”
James Kwok, Woori Yallock Pharmacy, Woori Yallock

“Increased awareness and a higher profile, that’s why we sponsor community radio.”
Andrew McMath, Real Estate Agent, Yarra Junction

Contact Ms Bob Buchanan, our Sponsorship Co-ordinator on the 24 hour Sponsorship Hotline (03) 5961 5999 or email her at sponsorship@yarravalleyfm.com to find out how easy it is to become a Yarra Valley FM 99.1 sponsor.

Costs vary, depending on duration, length and production requirements. Speak with Bob to receive an immediate quote. Here's a few things to consider:

• Sponsorship announcements are spread over a variety of programs throughout the day, ensuring you reach the broadest range of listeners;
• We script, voice and produce your sponsorship message, so all the work is done for you. This is included in the price.
• Buying sponsorship is arguably the most cost-effective way of making your business known thoughout our broadcast area.